Most businesses spent period attracting customers into a product or services, trying to earn their trust and then ending the whole process with a sale. That technique seems obvious to most people. What often is overlooked is the post-sale contact customers, especially when considering online businesses. We should look at the time following a sale because an opportunity not only to improve our items but also in order to establish long-lasting associations with our customers.
It takes very much more effort to win a new consumer than to maintain a relationship by having an existing customer. Yet maintaining current customer relationships is merely as critical plus I? d actually dare to point out, crucial than getting new customers. What can we do to keep our established customers feel appreciated? An individual need to adhere to up with your customers.
Following up may possibly be as easy because writing an email or giving a phone call to a customer a few weeks after a sale. At Screaming Bee, I help to make it a personal goal to contact every customer that buys our voice-changing software, MorphVOX, within just 2-3 weeks following a sale.
Does this take time? This sure does. Is usually it worth it? Completely! Not only does this allow all of us to get good feedback from consumers in order to be able to improve software, nevertheless also it creates a more solid, long-lasting relationship that will goes beyond the particular point-of-sale.
Most people have been surprised i would be willing spend the time to talk along with them and were touched by the particular personal attention they received. And i also was also surprised at how uncommon it has been for online companies to follow through to their customers. A few of the standard comments that I actually have received as typically the result of the efforts include:
? I really appreciate the individual touch, vs. the usual automated? cong ty vinh thien duong have received your email? garbage, then… well, nothing usually…?
? Huh, never experienced customer support pretty like this I actually appreciate it…?
Individuals don? t such as being ignored of course like being observed. There are several businesses which can be disregarding their customers and, as a effect, losing them.
Your current current customers are the heart and core of your business. These customers offer return business in addition to also give the essential word-of-mouth promotion that no clever advertisement or marketing scheme will ever out-perform. Treat your customers like your own family. Go out of your path to talk with them. If you neglect them, they will proceed elsewhere.